In the UAE and Gulf, social media reports are super important. They’re not just some boring numbers thing—they can help your business grow, make people trust you, and build a good name. Lots of folks in the UAE and Gulf use social media to check out brands, with over 115% of folks on it, so getting your reports right is key if your company is online.
The UAE, especially Dubai, has a ton of people on social media—over 11.3 million in January 2025. Almost everyone there is online, and they’re always on WhatsApp, Facebook, Instagram, and TikTok.
WhatsApp: About 85.8% of people in the UAE between 16 and 64 use it.
Facebook: Around 80.3% of internet users check it out.
TikTok: It reaches over 120% of users 18+, which’s kinda wild!”
Influencer Marketing: About a third of UAE internet users follow influencers, and the smaller ones get better responses–up to 5% or higher!
Other Gulf countries like Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman are seeing the same stuff, with lots of young peeps joining in. This is where BigBuzz steps in.
Brands in the UAE and Gulf use both English and Arabic, often in the same post, to reach more people. Using Arabic helps connect with locals, especially for campaigns aimed at Emiratis.
Quick videos on TikTok, Instagram Reels, and YouTube Shorts grab people’s attention fast. Big stores in the Gulf use these for deals and to chat with customers in just 15-30 seconds.
Influencer marketing is doing great. Brands in the UAE work with local influencers to hit specific groups, picking smaller influencers to get real responses and better results.
Folks are going to spend over $447 million on social media ads in the UAE in 2025, and it keeps going up. So, marketers need to watch how ads are doing to make sure they’re worth the cost.
Governments in the Gulf and the Dubai Chamber of Commerce are chatting about watching what kids do online and limiting what they can see. They’re thinking about rules to make the internet safer for them.
Don’t just look at silly numbers. These ones matter:
Looks at likes, comments, shares compared to how many people are following you.
Top brands in the UAE see about 2.5–5% of folks doing that. Anything over 5% means people super like what you got to say.
How many different people see a post.
This is great for getting the word out, when you’re trying to start new campaigns or products.
The total number of views a post gets, no matter if it’s the same person seeing it a bunch of times.
Shows how popular your stuff is, mostly for ads or influencer posts.
How many viewers click on links or ads?
Helps prove your content has value and folks are interested.
Tracks users doing what you want them to—buying stuff, signing up, booking things.
This actually tells you if you’re getting your money’s worth, especially since stores and restaurants in the Gulf are selling more stuff online.
Figures out what users are saying in feedback and comments.
Important for keeping your rep good, mostly when Dubai cares about being fancy and helpful.
Sees how visible you are compared to other folks in your market.
Great for real estate, retail, and hospitality, where being online a lot matters.
What to Watch on Each Platform in the UAE & Gulf
Popular with young people and influencers.
Watch: Reach, saves, profile visits, website clicks, hashtag performance, reel engagement.
Good for talking to every age group.
Track:Post engagement, shares, page likes, ad conversion.
For Gen Z and fun campaigns.
Figure Out: Video views, completion rate, engagement, what hashtags are hot.
Good for B2B stuff like real estate and healthcare.
Numbers:impressions, interactions, follower demographics, post reach.
Usage changes based on who you’re talking to.
Focus on: Video views, reply rate, subscriber growth for audience-building.
Dubai businesses: average 2.5–5%.
Micro-influencers (KSA, UAE, Qatar): often hit higher rates than bigger guys.
What you aim at, how much you pay for ads, and who you mix with in the UAE often mean things reach more people than other spots, because everyone’s online.
UAE e-commerce: Rates of 1–2% on social platforms are good. You can get higher rates using cool deals and messaging folks right away (WhatsApp for Business, Instagram Shop).
Best Ways to Report Social Media Stuff in the UAE & Gulf
Platform analytics, Google Data Studio, local solutions are some.
Make sure you include real numbers (CTR, how far you reach) and what people are saying (how they feel, what language they’re using).
by campaign, where people are (UAE vs. other Gulf countries), and who they are.
Talk about how Arabic content, short videos, and influencer partnerships are helping.
Compare to other brands and averages out there (Dubai Chamber of Commerce data, sector-specific agencies).
GCC governments are starting to control the internet to protect kids and set content rules. Brands need to:
Follow the rules and what’s coming for age restrictions.
Report who you’re reaching since you might be watched.
Make sure you’re following the rules (mostly for influencers, hospitality, and real estate).
About how much people care and buying stuff instead of just follower counts.
In Arabic to talk directly to Gulf folks.
With micro-influencers and local partners.
With what you have to do to follow the rules and report the right stuff.
Watch the Numbers:
To keep changing and getting the most out of your money.
BigBuzz gives brands in the UAE a way to understand social media info, turning it into simple reports about how people view them. It goes beyond just counting likes. BigBuzz checks things like how people feel, how often the brand is mentioned, and compares the brand to its rivals. This lets brands see how they’re seen online and spot possible problems.
What makes BigBuzz special in the UAE is that it pays attention to culture and language. Reports look at both Arabic and English content, so the feeling and meaning are correct, mainly during important times like Ramadan. This helps brands keep their message clear and avoid problems that could hurt their image.
By using these insights, UAE businesses can fix their plans fast. Brands can change how they talk to people and build good stories based on true social data. Because of this, social media reports help grow trust and keep a brand steady in a place online where there are many rules and influencers.
Social media reporting in the UAE and Gulf is about getting smart, knowing the local stuff, and backing up decisions with numbers. If you watch engagement, how far you reach, turning lookers into buyers, and how people feel, you’ll build trust and grow in Dubai. So start comparing your stuff today, make content in two languages, and get better reports in the Gulf for 2025 and later.
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