In the Gulf, everyone is online, and what people discover about your business online can significantly make or break your reputation. Therefore, if you’re a business in the Gulf, Saudi Arabia, Qatar, Bahrain, Kuwait, or Oman, GMB listings are more than a simple profile—they serve as one of the main ways you shape your public image. As a result, they directly influence both how much you earn and how your brand is positioned in the market.
Recent info shows that most people in the UAE check businesses out online before buying anything. Local searches are way up. But lots of businesses in the Gulf still don’t pay enough attention to their GMB pages. They’re missing chances to shape how people see them, answer questions, and become leaders in tough markets.
This guide will tell you how to make your GMB page better. It’ll help your brand look good in Gulf markets, with tips that fit how people in the area act and how business works in the Middle East.
In the Gulf, people act differently online. They really look at what others say about you on GMB. Unlike many other regions, people in the Gulf don’t automatically stay loyal to familiar brands. Instead, they evaluate each option carefully before trusting a business. Moreover, this caution has increased now that everything is moving online so quickly.
Stats show that most people in the Gulf trust online reviews just as much as advice from friends. That means your GMB page is super important for making a good first impression. What people rate you, what they say, and how you reply all change if they want to buy from you.
This is big in the UAE, where you’ve got people from all over. You need to show you care, get what they expect, and give great service all the time—it sets you apart.
Google handles tons of searches every day, and more and more people are looking for stuff near me in the Gulf. In Dubai, searches for local services have shot up. People want to find good options they can depend on.
GMB listings are usually the first thing people see in local searches, even before regular websites. As a result, a well-optimized GMB page with strong reviews attracts far more clicks. Furthermore, this increased visibility provides a major boost to businesses in food, retail, services, and health-related sectors. Ultimately, a strong GMB profile becomes a powerful advantage for any brand in the Gulf.
First, make sure all your business info is right. People in the Gulf want things to be exact. If your hours are wrong or your address is unclear, they won’t trust you.
If you have spots in different cities, make different GMB listings for each. A restaurant with places in Dubai, Abu Dhabi, and Sharjah needs its own listing for each to show up in local searches.
Reviews show you’re alive and kicking, for Google and for customers. But in the Gulf, people don’t always leave reviews without a little nudge. Here’s how to get them:
How you talk to people online says a lot about you. Be cool, act like a pro, and fix problems so everyone’s happy.
When someone says something good, thank them personally. Don’t just copy and paste a reply. Mention something specific from what they said.
If someone says something bad, be smart about it. Don’t argue in public. Instead:
Getting back to people fast matters. If you reply in less than a day, more people will buy from you.
People in the Gulf love pictures and videos. Use them on your GMB profile.
Show off:
Change up your pics every few months. Post stuff about holidays or events to show you’re part of the community.
Not enough businesses in the Gulf use Google Posts. Share deals, events, updates, or whatever’s new. This makes your profile fresh and helps you show up in more searches.
Posts disappear after a week, so keep adding new ones.
The Q&A section lets people ask you questions right on your GMB page. Answer common questions about payments, parking, languages you speak, or how things work.
This stops confusion and gets more keywords on your page.
Some businesses try to cheat by writing fake good reviews or trashing their rivals. This happens a lot in the UAE, especially in real estate and hotels.
You need to handle Arabic and English well. Your GMB listing should work in both languages.
Don’t just translate directly. Get someone who speaks the local language to make sure everything sounds right. What works in Saudi Arabia might not in Kuwait.
Managing your GMB page can be a lot, especially if you have more than one location. That’s where experts come in.
BigBuzz works with Gulf brands to build a good image online that goes beyond just GMB. They know how to handle the technical work, understand the culture, and protect your reputation.
Plus, they help you manage reviews, correct language issues, and resolve problems as they appear.
A strong GMB page isn’t just about stars — it’s about building real trust.
Check these things every month:
GMB Insights gives you some of this info, but other tools can give you even more.
The real test is whether it helps your business. If you have a good GMB page, you should see:
In the Gulf, your Google My Business profile is like your most important shop. It’s the place where people form their first impression, where trust begins, and where they decide whether you’re worth their time.
Therefore, if you’re serious about business in the Gulf, you must take GMB seriously. Make sure your information is accurate, up to date, and easy for customers to understand., get good reviews, talk to people smartly, and keep your page fresh. That’s how you become a leader and get more customers.